As many of you know, alongside my writing activities I'm editorial director of the Epica Awards. The title could mean anything, but basically my job is to create content and incarnate the brand, since Epica is judged by journalists. I presented the awards show last Friday (see the winners on www.epica-awards.com).Congratulations to the many French entrants who won.
But this column is not an ad for Epica. It so happened that our jury president was Teressa Iezzi, a senior editor at Fast Company. The magazine has always been one of my favourites, but I'd gotten out of the habit of buying it - so I dipped into the November issue out of respect to Teressa. As usual, I liked what I saw: a magazine that treats entrepreneurs like rock stars. I was particularly impressed by editor Robert Safran's description of "Generation Flux".
Members of this group are not defined by age, but by their ability to embrace the speed of change in the modern world and bend it to their will. Not only do they join the dots between creativity, business and digital, they also keep improving their model with every technological innovation. I've always thought that age was a weak indicator of attitude. As model-turned-mogul Tyra Banks says in the magazine, we should not think demographically, but psychographically. Or to quote Daniel Craig in Skyfall: "Youth is no guarantee of innovation."
