The world is a confusing place. While Bryan College in Tennessee, America, is busy writing into its constitution that God created the world and that Adam and Eve were real people, the sophisticates in adland are promoting porn. Well, let's not exaggerate: in fact the website PornHub challenged creative types to come up with "family-friendly ads" for the brand. The best features a woman asking her boyfriend what he's looking at on the internet. "Nothing," he says. The tagline: "PornHub. The world's biggest archive of nothing."
Were it not for the likes of Bryan College, this may lead to you to believe that taboos are being broken and people are becoming more relaxed about sexuality. Not so. The Danish parliament, of all things, recently got into trouble for an online ad featuring an animated porn star called Voteman, who only stops shagging to vote. He also punches non-voting hipsters. No sooner than he had appeared that Voteman was banned. Sex and politics don't mix? Someone remind DSK. Or JFK, for that matter.
The other day, at my gym in Clichy, I found myself almost blushing at the highly sexualised - and sexist - content of many of the clips on NRJ Hits. Meanwhile, a young Arabic woman was exercising nearby, covered from head to toe in baggy clothing. We live in a world of multiple moralities. In the 21st century, sex is still a minefield.
