Thanks to Nabilla, France is experiencing a love affair with tabloid culture. When I type the word "tabloid" into the Word Reference translation engine, it comes up with "journal à sensation". It even observes that the word is an "anglicisme". That's because tabloid newspapers as we know them in England don't exist in France. There is no equivalent of The Sun or The Daily Mirror here. No newspapers featuring naked girls and the sex lives of footballers. Entrevue doesn't even come close. The Sun sells 2.4 million copies every day.
Tabloid culture was brought to France by reality TV and the Internet. Its very first icon was Loana from Loft Story. But that was 12 years ago. The difference today is the immense power of social networks to amplify the fame of these young women. Nabilla is a meme. Her natural home is the Internet. Indeed, journalists who work on the websites of esteemed magazines tell me they only have to write about Nabilla's eyebrows to get the top score of the day. Perhaps Liberation ran a portrait of Nabilla last week to boost sales. By the way, I've noticed that male journalists have a particular problem with Nabilla and her kind. They claim to despise these women, while secretly wanting to sleep with them. That's the essence of tabloid culture: it is trivial, trashy, funny - and sexy. It's also here to stay, so you might as well enjoy it.
